Telling Your Home’s Story to the Right Buyer:  A Strategic Marketing Plan Designed to Attract the Right Attention

Every home has a story and a right buyer. Successful marketing is not about broadcasting your home to everyone, it is about presenting it clearly, accurately, and strategically so it resonates with the buyers who are most likely to see its value.

Our role is to tell your home’s story for you, through thoughtful presentation, targeted exposure, and data-driven strategy, so the right buyers recognize it when they see it.

We tell your home’s story in a way that helps the right buyer find it, understand it, and act on it.

Pre-listing

• We walk through your home with you and give you advice on preparing it for market. Sellers prep home (deep cleaning, declutter, and make cosmetic repairs). Team schedules stager if needed.

•  Schedule and take professional property photos (for flyer, web,and virtual tour). Create 3D tour.

•  Write Advertising Copy targeting your 3 most likely buyers and Descriptions with input from sellers.

First Day

•  Enter listing into MLS system. (See the difference - ours vs. theirs and theirs). Your online presence is truly your first open house.

•  Place Yard Sign (reflective) and the Showing Book with custom property information sheets. Install lock box.

•  Upload 3D Tour and Virtual Walk-through for syndication.

•  Upload Virtual Walk-through and other Videos to YouTube Channel.

•  Share Video(s) to Pinterest

• Run paid ads on Facebook.

•  Add your home to ShowingTime - 24/7 response to buyers, buyer agent feedback for you

First Week.

•  Add additional listing information to our site HJFYTeam.com

•  Bring Up Individual Property Website.

•  Submit and Enhance listing on Realtor.com and Zillow.

•  Post to Craig's List. Postings are updated frequently. 

•  Send out a copy of our Marketing Summary so you can see what your home looks like online!

•  Send out Just Listed postcards to your neighbors

Second Week

•  Open house or private showings to brokers

•  Direct email to all present, and prospective clients announcing listing through our database.

Third Week

•  Hold other open houses as necessary

Ongoing activities

•  Handle incoming calls and schedule showing appointments. Report Feedback from Buyer's Agents.

•  Update Seller on Marketplace Activity.

•  Pre-qualify Buyers.

• Present all offers and recommend counter-offer strategies. The highest priced offer is often not the best offer!

Every home, neighborhood, and market condition requires a slightly different approach. That is why our marketing plan is not a template, it is a strategy shaped by experience, insight, and attention to detail.

By telling your home’s story clearly and putting it in front of the right buyers, we help you sell with confidence, clarity, and results that hold up through closing.

RE/MAX Liberty is here to help you understand your buying and selling options, answer your questions, and guide you through the process with clarity. We can help!